{
  "docId": "019de071-8ea7-7528-a37f-d5c721767d4b",
  "docSlug": "2b6d107fe4fd8ccda2cb52e17073b1d1",
  "documentTitle": "Zegna | Investor Presentation Deck | 64 slides",
  "authorId": "zegna",
  "authorName": "Ermenegildo Zegna Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 64,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a three-column layout to detail specific operational advantages.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-8ea7-7528-a37f-d5c721767d4b/16",
  "deckHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b",
  "deckJsonHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b.json",
  "deckAnchorHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.42,
        "w": 0.28,
        "x": 0.07,
        "y": 0.345
      },
      "kind": "diagram",
      "text": "Circular process diagram for #UseTheExisting",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22dd8463-a8f0-40b4-84ce-f801cad765d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.28,
        "x": 0.66,
        "y": 0.345
      },
      "kind": "diagram",
      "text": "5-step digitalization process",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3527992-ccb6-43aa-bc94-85f4ead63188",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.21,
        "x": 0.39,
        "y": 0.345
      },
      "kind": "image",
      "text": "Photo of a luxury fitting room",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35c45157-df29-441f-9dc0-d594f888a641",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.41,
        "y": 0.245
      },
      "kind": "list",
      "text": "Made-to-Measure: the king of services",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0dddcd7d-c42f-474c-abce-2855c1b01efa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.13,
        "y": 0.245
      },
      "kind": "list",
      "text": "#UseTheExisting: making the dream of zero waste possible",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70db7743-6464-4b97-98f1-20917d69a5e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.23,
        "x": 0.38,
        "y": 0.81
      },
      "kind": "list",
      "text": "MtM garment in <4 weeks; ~10% of Zegna Branded Products revenues; From formal to leisurewear & accessories",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d185a9ee-e351-48d2-91f7-7fdede063101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.66,
        "y": 0.245
      },
      "kind": "list",
      "text": "Digitalization of the garment: from design, to sampling and customer customization",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0dd6ab8-7394-4ddc-84ed-4dd4ad80f324",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.33,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "title",
      "text": "OUR KEY INNOVATION INITIATIVES",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4692b71-c48f-49b6-aac1-9d4cb7b8e9fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.48,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "THE MADE IN ITALY LUXURY LABORATORY PLATFORM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "228a0efb-a96f-4910-ab41-4019c097da46",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "8e26e206-a34b-4406-8675-66a2f6720050",
      "evidence": "#UseTheExisting: making the dream of zero waste possible",
      "confidence": 0.7
    },
    {
      "name": "Process flow",
      "slug": "process-flow",
      "agent": null,
      "layer": "slide",
      "matchId": "1a5b9cd3-86cb-460e-9185-be1e8123f4fe",
      "evidence": "Circular process diagram for #UseTheExisting",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "0d321902-3ee6-459c-b7ca-7e7494918051",
      "evidence": "The slide maps the innovation process from raw material to consumer avatar.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 13,
      "beatId": "6b171ea5-2c69-4103-939a-1264788d1c7a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck outlines the Made in Italy luxury laboratory platform, a global group and pioneer in China, and a natural platform for growth in the luxury space.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}