{
  "docId": "019de071-8ea7-7528-a37f-d5c721767d4b",
  "docSlug": "2b6d107fe4fd8ccda2cb52e17073b1d1",
  "documentTitle": "Zegna | Investor Presentation Deck | 64 slides",
  "authorId": "zegna",
  "authorName": "Ermenegildo Zegna Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 64,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a background image of sheep to visually reinforce the 'from sheep to shop' narrative.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-8ea7-7528-a37f-d5c721767d4b/14",
  "deckHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b",
  "deckJsonHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b.json",
  "deckAnchorHref": "/decks/019de071-8ea7-7528-a37f-d5c721767d4b#slide-14",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cda185e5-7fa0-4964-bf07-7c224db2db91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.64,
        "x": 0.18,
        "y": 0.575
      },
      "kind": "paragraph",
      "text": "This is the original dream of our founder, a fully integrated structure connecting animals to humans, natural environment to local communities, with a short and circular supply chain",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd72d055-bf85-4fd0-9f9a-1ead8d50bd05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.76,
        "x": 0.12,
        "y": 0.4
      },
      "kind": "title",
      "text": "FROM SHEEP TO SHOP, FROM MEN TO TERRITORY, FROM FACTORY TO PEOPLE",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5d234d2-2c84-486e-b047-7f5c64d8b562",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "THE MADE IN ITALY LUXURY LABORATORY PLATFORM OUR UNIQUE STORY OF VERTICAL INTEGRATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5697d2a-a163-4e31-9230-829cb4134258",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "1.2 What makes Ermenegildo Zegna Group different",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9d67e04-b5cf-49a3-8462-50ad4043926f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d8ca993f-544e-48d6-bd37-68dafebed52a",
      "evidence": "THE MADE IN ITALY LUXURY LABORATORY PLATFORM OUR UNIQUE STORY OF VERTICAL INTEGRATION",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e8488c98-83ea-4a45-8835-89a8c6062c84",
      "evidence": "This is the original dream of our founder, a fully integrated structure connecting animals to humans, natural environment to local communities, with a short and circular supply chain",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "b0f767ce-ef9b-4902-9bc9-294488ba0cee",
      "evidence": "Vertical integration from sheep to shop",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 13,
      "beatId": "6b171ea5-2c69-4103-939a-1264788d1c7a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck outlines the Made in Italy luxury laboratory platform, a global group and pioneer in China, and a natural platform for growth in the luxury space.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}