{
  "docId": "019de071-8d18-7499-a842-fd2bc9de90cf",
  "docSlug": "4da2f02dabe79c1131da3877f12162e0",
  "documentTitle": "Unilever | Investor Day Presentation Deck | 28 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 28,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "segmentation",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a split-layout to contrast pre-existing trends with new pandemic-driven ones.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-8d18-7499-a842-fd2bc9de90cf/8",
  "deckHref": "/decks/019de071-8d18-7499-a842-fd2bc9de90cf",
  "deckJsonHref": "/decks/019de071-8d18-7499-a842-fd2bc9de90cf.json",
  "deckAnchorHref": "/decks/019de071-8d18-7499-a842-fd2bc9de90cf#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.54,
        "x": 0.35,
        "y": 0.18
      },
      "kind": "framework",
      "text": "New trends after pandemic",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d916359-8d0d-48dd-b1c9-87113cae4992",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.21,
        "x": 0.11,
        "y": 0.18
      },
      "kind": "framework",
      "text": "Trends continue",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97bd97fd-0bb8-4b63-8cdc-6be9566f1f10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.01,
        "y": 0.02
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a22abcba-4385-4c00-ad23-54277d255794",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.21,
        "x": 0.11,
        "y": 0.3
      },
      "kind": "list",
      "text": "Lower Tier Cities, E-Everything, Upgradation",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a9ef7bf-305a-4a61-9617-87809b82487a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.54,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "list",
      "text": "Clean Living (Hygiene), Covid Cocooning (In-home Foods), Protective measures (Health & Wellbeing)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a33811a0-b2ae-4c75-81c7-77f5739b5936",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Tailwind segments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d568f1b6-9b0a-4eb5-a92f-0aade554280f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "a9532376-55af-4ed4-9f11-03ae8ec71c71",
      "evidence": "Categorization of market trends into distinct segments based on temporal origin.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "1e9cdb9c-2bd9-42ff-9a7f-95c12f8b3017",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The document presents an overview of the Chinese consumer market and Unilever China's position in it.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c1493cce-3bf2-4b01-b30f-630c127f7b13",
      "evidence": "The document presents an overview of the Chinese consumer market and Unilever China's position in it.",
      "position": 0,
      "objective": "Why Unilever China is well-positioned for growth",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}