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  "documentTitle": "Taboola | Investor Presentation Deck | 57 slides",
  "authorId": "taboola",
  "authorName": "Taboola",
  "documentKindSlug": "pitchdeck",
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  "presentationDate": "2021-09-01 00:00:00",
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  "pageNumber": 36,
  "pageCount": 57,
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  "notes": "The slide uses a simple line chart to illustrate a growth trajectory, with a bulleted list detailing the strategic initiatives.",
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  "slideHref": "/slides/019de071-8bc8-7778-a537-9d8ab0c73b67/36",
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  "deckAnchorHref": "/decks/019de071-8bc8-7778-a537-9d8ab0c73b67#slide-36",
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      "kind": "chart",
      "text": "Growth trajectory of traffic with intent vs yield",
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      "text": "Integrating Connexity: increase traffic with intent + grow yield: - Bring Connexity merchants to existing traffic (~5%) - Data driven approach (what/when to write) - Editorial commitment to e-Commerce - Launching shopping sites",
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      "text": "OVER THE NEXT 5 YEARS MORE TRAFFIC WITH INTENT + HIGHER YIELD",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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