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  "documentTitle": "Taboola | Investor Presentation Deck | 57 slides",
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  "authorName": "Taboola",
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  "presentationDate": "2021-09-01 00:00:00",
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  "pageNumber": 20,
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  "function": "size_opportunity",
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  "nDataPoints": 4,
  "notes": "Uses a visual representation of market segments (Open Web vs Walled Garden) and a simple arithmetic sum to justify the new TAM.",
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      "text": "Visual representation of Open Web and Walled Garden market segments",
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      "text": "Taboola $64B + $60B = $124B TAM",
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      "kind": "list",
      "text": "$40B of the Open Web $60B is eCommerce. With Connexity we can fully tap into it for the first time. $60B of Walled Garden TAM is eCommerce. With Connexity we can now tap into it.",
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      "kind": "paragraph",
      "text": "Merchants need effective channels beyond the walled gardens.",
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      "kind": "quote",
      "text": "For advertisers seeking brand-safe, transparent partners, reputable publishers deliver exposure and qualified customers from among their audiences.",
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      "kind": "source-note",
      "text": "Source: eMarketer, Statista, Harris Poll, Jounce, Company analysis, 2020",
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      "kind": "title",
      "text": "EXPANDED TABOOLA TAM TO $124B WITH E-COMMERCE AD BUDGETS",
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