{
  "docId": "019de071-8aff-7714-b2fb-b1434c125374",
  "docSlug": "1124a67cdcda769e2cb36cb00e5349d2",
  "documentTitle": "Synchrony Financial | Investor Day Presentation Deck | 184 slides",
  "authorId": "synchrony-financial",
  "authorName": "Synchrony",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 51,
  "pageCount": 120,
  "prevPage": 50,
  "nextPage": 52,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a process flow diagram to explain the value chain of data utilization.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-8aff-7714-b2fb-b1434c125374/51",
  "deckHref": "/decks/019de071-8aff-7714-b2fb-b1434c125374",
  "deckJsonHref": "/decks/019de071-8aff-7714-b2fb-b1434c125374.json",
  "deckAnchorHref": "/decks/019de071-8aff-7714-b2fb-b1434c125374#slide-51",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.75,
        "x": 0.125,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Data flow from sources to insights to actions",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30dc74b5-5c28-48a7-9447-04b56f0ce303",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.29,
        "y": 0.84
      },
      "kind": "image",
      "text": "POWERED BY Cloud, APIs, Data Lake, AI, Cyber",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64e21ebe-496d-41be-9a19-01d3edbe77a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.085,
        "y": 0.62
      },
      "kind": "list",
      "text": "OUR DATA IS UNIQUE: 60MM+ cardholders, ~20% of U.S. adults, partner data, third-party sources",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d20d48a-77b9-403f-9479-5b1680431010",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.515,
        "y": 0.62
      },
      "kind": "list",
      "text": "POWERFUL ABILITY TO TRANSLATE DATA INTO ACTION: Data analytics, machine learning, front-end engines",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f48f27c7-aac0-46cf-bd4b-f7e768a15226",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.784,
        "x": 0.108,
        "y": 0.085
      },
      "kind": "title",
      "text": "Robust Data Powers Unique Insights to Drive Action",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e583e40b-aa6e-4ffd-bcae-ff8732c07dde",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bb5c8dec-8088-44b0-aec3-d84d227cbd41",
      "evidence": "POWERFUL ABILITY TO TRANSLATE DATA INTO ACTION: Data analytics, machine learning, front-end engines",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "82349ad3-993b-44c4-81d7-c4c4b37c3c81",
      "evidence": "The slide maps the transformation of raw data inputs into business outcomes.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 60,
      "from": 21,
      "beatId": "818f6eb1-e7bf-400b-b0cc-3e423c322106",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The slides showcasing Synchrony's diversified business, data analytics, and strategic investments build desire for the company's growth story.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}