{
  "docId": "019de071-87af-71c1-8c17-7f0b1b999163",
  "docSlug": "55e1968b8dd1942dcf1fb6fc78c60acf",
  "documentTitle": "On Holding | IPO Presentation Deck | 35 slides",
  "authorId": "on-holding",
  "authorName": "On",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7860465,
  "pageNumber": 21,
  "pageCount": 35,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a grid of four athlete photos with their names and short descriptors/quotes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-87af-71c1-8c17-7f0b1b999163/21",
  "deckHref": "/decks/019de071-87af-71c1-8c17-7f0b1b999163",
  "deckJsonHref": "/decks/019de071-87af-71c1-8c17-7f0b1b999163.json",
  "deckAnchorHref": "/decks/019de071-87af-71c1-8c17-7f0b1b999163#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.22,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "image",
      "text": "Nicola Spirig",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3244d21f-5f30-48cc-a92f-c6ea0f284ffc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.22,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "image",
      "text": "Tim Don",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a608cfa3-6faa-4da5-8aa2-fa0df5330e89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.22,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Chari Hawkins",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afab8d75-62fa-4e62-b098-920c441c725a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.22,
        "x": 0.74,
        "y": 0.25
      },
      "kind": "image",
      "text": "Athlete Refugee Team",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6f08eb4-ca86-4dee-8de7-aef9204297b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Chari Hawkins \"The pursuit of progress\" Nicola Spirig \"Triathlon Legend\" Tim Don \"The Man With The Halo\" Athlete Refugee Team Rio 2016 Olympics",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e4ad339-e008-48ef-a626-09f6c1dffda2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Early adoption from world-class athletes gives our brand credibility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "165f494c-acb4-4629-9e9a-d1d189511b3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "credibility-transfer",
      "slug": null,
      "matchId": "0dde3ee1-3f94-4d73-ab69-932362bbd306",
      "evidence": "Using athlete endorsements to build brand authority",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}