{
  "docId": "019de071-828b-752d-9907-ec19979b5f90",
  "docSlug": "463b7a819e72cd0fca93211ac79a44c8",
  "documentTitle": "Flutter | Investor Day Presentation Deck | 69 slides",
  "authorId": "flutter",
  "authorName": "Sportsbet",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 63,
  "pageCount": 69,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart shows a comparison of Actives, Stake, and Net Revenue pre- and post-migration.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-828b-752d-9907-ec19979b5f90/63",
  "deckHref": "/decks/019de071-828b-752d-9907-ec19979b5f90",
  "deckJsonHref": "/decks/019de071-828b-752d-9907-ec19979b5f90.json",
  "deckAnchorHref": "/decks/019de071-828b-752d-9907-ec19979b5f90#slide-63",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "chart",
      "text": "BetEasy customer metrics",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e847f249-956f-4179-a92d-bb34ce741427",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.44,
        "w": 0.385,
        "x": 0.115,
        "y": 0.18
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "001171a8-1f01-4a2e-b58d-d588e4bf401a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "list",
      "text": "89% of active customers retained 12 months post-migration\nIncreased revenue by 6% from migrated customers\n>$100m in cost synergies\nValue and product innovation acquired\nKey partnerships and capabilities acquired",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83ae4911-ff04-49af-b231-74760e3b5707",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "1 All metrics shown compare the performance of BetEasy customers in the 365 days prior to migration to Sportsbet (9-Sep-19 to 7-Sep-20) to the corresponding period post-migration (8-Sep-20 to 7-Sep-21).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac1c8f8c-ae14-4585-8c99-6d5bb18921df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "...and seamless BetEasy migration securing that step change",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa20cbfe-5f73-49a3-a087-d4514a09654a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f98d376d-d6a9-4ad1-aee6-285b2de0f1ff",
      "evidence": "The slide presents a clear before-and-after comparison of BetEasy's customer metrics post-migration.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "bf5a3384-83d3-409a-90a8-2e36ce5a369a",
      "evidence": "Comparison of pre-migration and post-migration metrics.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 69,
      "from": 31,
      "beatId": "020566a0-bc17-4a39-b73e-f9de268cd005",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Financial performance and summary slides",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 67,
      "from": 59,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f5e55619-125c-4071-893b-e3ee4456d205",
      "evidence": "Slides 59-67 present financial performance and growth strategy",
      "position": 2,
      "objective": "Highlight the consequences of not investing in growth",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}