{
  "docId": "019de071-828b-752d-9907-ec19979b5f90",
  "docSlug": "463b7a819e72cd0fca93211ac79a44c8",
  "documentTitle": "Flutter | Investor Day Presentation Deck | 69 slides",
  "authorId": "flutter",
  "authorName": "Sportsbet",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 69,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide uses a causal chain structure to link operational drivers to financial outcomes and subsequent reinvestment.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-828b-752d-9907-ec19979b5f90/27",
  "deckHref": "/decks/019de071-828b-752d-9907-ec19979b5f90",
  "deckJsonHref": "/decks/019de071-828b-752d-9907-ec19979b5f90.json",
  "deckAnchorHref": "/decks/019de071-828b-752d-9907-ec19979b5f90#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Sportsbet gross win margin % over time",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56b4832f-731c-48a6-8643-ebb32bd21af0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "image",
      "text": "Product development, Generosity, Marketing",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "853bfa10-92e3-4565-816a-fc9df7b85797",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.04,
        "y": 0.33
      },
      "kind": "list",
      "text": "Product mix (multis)\nCustomer mix (recreational)\nPricing (improved accuracy)\nRisk management (sophisticated tooling)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cf8e7ba-8154-4b47-841f-3d018e16ed7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.65,
        "x": 0.3,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Gross win margin represents GGR as a percentage of total customer staking. 2009-2014 presented on a reported basis, 2015-2020 presented on a pro forma basis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2eb609c7-18c5-4edd-812b-45dc8e679374",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Customer and product trends have lifted margins over time",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0365010-876c-4c3f-9e16-4c55530b6251",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "c25d0fb6-c8a7-4d9b-b0e1-9fcda27b3a87",
      "evidence": "The slide explicitly links 'Mix and capability improvements' to 'drive higher margin' to 'enabling reinvestment'.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "9e39d53f-d7cf-41b6-8eb7-dabe605c4e19",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "Value creation and growth strategy slides",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}