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  "docSlug": "463b7a819e72cd0fca93211ac79a44c8",
  "documentTitle": "Flutter | Investor Day Presentation Deck | 69 slides",
  "authorId": "flutter",
  "authorName": "Sportsbet",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
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  "pageNumber": 17,
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  "slideType": "market_sizing",
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  "density": "dense",
  "nDataPoints": 8,
  "notes": "Uses a funnel diagram to illustrate market penetration and conversion opportunities.",
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      "kind": "chart",
      "text": "Funnel showing 15.2m sports fans down to 2.1m active Sportsbet customers",
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      "text": "3m highly engaged sports fans yet to convert to sports betting; 3m sports betting fans to win over to Sportsbet; 1.7m inactive customers to reactivate",
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      "text": "1Number of adults who are sports fans, pay to watch sport, bet with any bookmaker and have a Sportsbet account per Sportsbet market survey July 2021, n=1986, Flutter internal estimates. 2Refers to any customer who placed a bet with Sportsbet during period July 2020 to June 2021.",
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      "text": "Significant opportunity remains to grow Sportsbet actives",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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