{
  "docId": "019de071-7cb1-7019-95d5-acdbf40c19ed",
  "docSlug": "16e6dae8c0b7dc71f49fe0c9d212eef1",
  "documentTitle": "Crocs | Investor Day Presentation Deck | 93 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 82,
  "pageCount": 93,
  "prevPage": 81,
  "nextPage": 83,
  "slideType": "key_messages",
  "function": "prioritize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a Crocs shoe icon as a bullet point for each list item.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-7cb1-7019-95d5-acdbf40c19ed/82",
  "deckHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed",
  "deckJsonHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed.json",
  "deckAnchorHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed#slide-82",
  "components": [
    {
      "bbox": {
        "h": 0.86,
        "w": 0.28,
        "x": 0.68,
        "y": 0.07
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6af8b983-ad12-43b3-b288-47e188cc959c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "DIGITAL: Consumer Experience, Analytics, and Talent\nASIA: Brand Relevance, Digital Capabilities, and Talent\nMARKETING: 7% to 9% of Revenue*\nCAPITAL EXPENDITURES: ~3% of Revenues*",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2d2fab2-7798-43ea-b28e-c0f6cbfe2798",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.34,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "* Reflects long-term expectation for the 2022E through 2026E period.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49dae871-f47a-4ccd-9cad-87c473607c5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "INVESTMENTS FOCUSED ON STRATEGIC PRIORITIES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16c14141-fbd5-4946-8cc7-edeab67c6f26",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 88,
      "from": 62,
      "beatId": "75e9d49e-4e4f-4942-a781-88985cbfc49b",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Financial plan, track record of value creation, and exceptional cash flow generation satisfy the audience.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 88,
      "from": 73,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ef0efcec-8fad-4cfb-8b13-84b24782b22a",
      "evidence": "The financial plan and value creation slides imply the cost of not acting.",
      "position": 1,
      "objective": "To highlight the benefits of the current strategy.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}