{
  "docId": "019de071-7cb1-7019-95d5-acdbf40c19ed",
  "docSlug": "16e6dae8c0b7dc71f49fe0c9d212eef1",
  "documentTitle": "Crocs | Investor Day Presentation Deck | 93 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 61,
  "pageCount": 93,
  "prevPage": 60,
  "nextPage": 62,
  "slideType": "key_messages",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Includes a visual mockup of the Crocs website on a mobile device.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-7cb1-7019-95d5-acdbf40c19ed/61",
  "deckHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed",
  "deckJsonHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed.json",
  "deckAnchorHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed#slide-61",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.54,
        "x": 0.23,
        "y": 0.535
      },
      "kind": "image",
      "text": "Crocs website mockup",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59e47979-90be-4cb1-9d33-6f317c41d3ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.58,
        "y": 0.25
      },
      "kind": "metric",
      "text": "50%+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3aee7cfb-1ee8-47b9-b76d-207dd53ee1b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.108,
        "y": 0.25
      },
      "kind": "metric",
      "text": "$2.5B+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86315e66-d54b-4286-8946-68e409e1a924",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.42,
        "x": 0.29,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "* Reflects long-term revenue expectation for 2026E. Digital sales includes sales through our company-owned websites, third party marketplaces, and e-tailers.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecfbaf22-8a80-40b6-aba2-e841b57e5e4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.158,
        "y": 0.425
      },
      "kind": "subtitle",
      "text": "Digital Revenue*",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3018c632-677a-42ce-a4a3-5155c5aeab8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.54,
        "y": 0.425
      },
      "kind": "subtitle",
      "text": "of Total Global Revenue*",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d6b01a7-8ed0-4391-822e-ffebcc7c0f69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.504,
        "x": 0.248,
        "y": 0.135
      },
      "kind": "title",
      "text": "OUR DIGITAL AMBITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d16c17f6-0401-41f7-8e29-b114b6974758",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6250b0ba-5ea3-40bc-878e-e21d61980a63",
      "evidence": "metric/big-number: $2.5B+ metric/big-number: 50%+",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 61,
      "from": 32,
      "beatId": "f7059595-2dc0-498b-8c25-e85a5e40212e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The consumer and marketing strategy, digital strategy, and ESG slides present solutions.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}