{
  "docId": "019de071-7cb1-7019-95d5-acdbf40c19ed",
  "docSlug": "16e6dae8c0b7dc71f49fe0c9d212eef1",
  "documentTitle": "Crocs | Investor Day Presentation Deck | 93 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 39,
  "pageCount": 93,
  "prevPage": 38,
  "nextPage": 40,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to map brand values to the central brand identity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-7cb1-7019-95d5-acdbf40c19ed/39",
  "deckHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed",
  "deckJsonHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed.json",
  "deckAnchorHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed#slide-39",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.82,
        "x": 0.09,
        "y": 0.38
      },
      "kind": "diagram",
      "text": "COME AS YOU ARE",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bca44267-7703-4e8a-af25-0cd7bbc0c5cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.82,
        "x": 0.09,
        "y": 0.38
      },
      "kind": "list",
      "text": "SUSTAINABILITY, INCLUSIVITY, COMMUNITY, SELF-EXPRESSION, DIGITAL, CREATIVITY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91a3dd40-f43e-4115-8831-66eb5f1333da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.66,
        "x": 0.17,
        "y": 0.125
      },
      "kind": "title",
      "text": "BRAND INTRINSICALLY ALIGNS WITH CONSUMER VALUES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8135c978-fcb9-439f-98a9-a334d547ede5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "60516dc7-3750-4940-9dfb-3c1ebb93797f",
      "evidence": "The slide mentions a specific brand message and a visual representation of consumer values, indicating a focus on defining the audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "cc2fdba3-6e9f-47dd-93fd-c43a725f256a",
      "evidence": "Central brand message connected to peripheral consumer values.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 61,
      "from": 32,
      "beatId": "f7059595-2dc0-498b-8c25-e85a5e40212e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The consumer and marketing strategy, digital strategy, and ESG slides present solutions.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}