{
  "docId": "019de071-7cb1-7019-95d5-acdbf40c19ed",
  "docSlug": "16e6dae8c0b7dc71f49fe0c9d212eef1",
  "documentTitle": "Crocs | Investor Day Presentation Deck | 93 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 32,
  "pageCount": 93,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses the 'argument-from-analogy' framework by placing the Crocs silhouette alongside universally recognized global brands.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-7cb1-7019-95d5-acdbf40c19ed/32",
  "deckHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed",
  "deckJsonHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed.json",
  "deckAnchorHref": "/decks/019de071-7cb1-7019-95d5-acdbf40c19ed#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.84,
        "x": 0.08,
        "y": 0.38
      },
      "kind": "image",
      "text": "Silhouettes of Apple, Coca-Cola, Crocs, and McDonald's logos",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef3c4587-bc79-4937-b7cb-7f02ab080bcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.73,
        "x": 0.135,
        "y": 0.135
      },
      "kind": "title",
      "text": "HIGH GLOBAL BRAND AWARENESS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ea72255-ffde-4637-9502-d2c07262ad0e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "5b3f9bb3-026c-4cbb-8697-0171061db4b8",
      "evidence": "Comparing Crocs brand awareness to Apple, Coca-Cola, and McDonald's via visual silhouettes.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 61,
      "from": 32,
      "beatId": "f7059595-2dc0-498b-8c25-e85a5e40212e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The consumer and marketing strategy, digital strategy, and ESG slides present solutions.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}