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      "text": "2005: Founded in San Francisco; 2008: Early adopter of social media; 2012: Launches Canadian website, lab-created diamonds, outside equity; 2013: Launches Australian website; 2015: >$50mm sales, Earth Mobile School; 2017: >$100mm sales, UK website; 2019: >$200mm sales, blockchain diamonds, partnership; 2020: >$250mm sales, virtual appointments, partnerships, certification; 2021: Tacori partnership, 14th showroom",
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