{
  "docId": "019de071-79e9-76ff-935e-53fc95d90f47",
  "docSlug": "d53d1df53bcc1fa1069ca11dba948f7c",
  "documentTitle": "Brilliant Earth | IPO Presentation Deck | 37 slides",
  "authorId": "brilliant-earth",
  "authorName": "Brilliant Earth",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7843866,
  "pageNumber": 32,
  "pageCount": 37,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a process-style arrow to show transition from current focus to future growth.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de071-79e9-76ff-935e-53fc95d90f47/32",
  "deckHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47",
  "deckJsonHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47.json",
  "deckAnchorHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47#slide-32",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.61,
        "y": 0.03
      },
      "kind": "chart",
      "text": "Fine jewelry market segmentation",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b222227-25bd-4f1d-894d-b709f536df32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.92,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Bridal focus today -> Additional Upside",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2387a86-8edb-467d-877f-30d3e0665b05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.35,
        "y": 0.042
      },
      "kind": "list",
      "text": "Leverage in-house design capabilities; Nimble, data-driven product development; Enhanced CRM for existing loyal customer base",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bb50692-1c4a-4970-b15b-1ed9956c0a25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.63,
        "y": 0.35
      },
      "kind": "metric",
      "text": "63%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1cc2bb7-de9e-4d24-922e-85a722f28760",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Bain & Company, The Global Diamond Industry 2020-21; Average of Bridal sales penetration for Signet and Tiffany & Co.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b32d3bf-d6b2-41a4-ba04-dff764e18885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.21,
        "y": 0.06
      },
      "kind": "title",
      "text": "Bridal is Just the Beginning",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56c67c41-8730-46cc-901e-7f552fcd4429",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "25373efd-05df-4b6d-b57d-1fea3a1b2d9a",
      "evidence": "Leveraging current profitable bridal base to fuel expansion into broader fine jewelry market.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 34,
      "from": 29,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "411fe58a-6c30-4d6a-ae69-782c70b0728d",
      "evidence": "Slides 29-34 outline Brilliant Earth's growth opportunities and category winning strategy",
      "position": 1,
      "objective": "Present opportunities for growth and category winning",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}