{
  "docId": "019de071-79e9-76ff-935e-53fc95d90f47",
  "docSlug": "d53d1df53bcc1fa1069ca11dba948f7c",
  "documentTitle": "Brilliant Earth | IPO Presentation Deck | 37 slides",
  "authorId": "brilliant-earth",
  "authorName": "Brilliant Earth",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7843866,
  "pageNumber": 21,
  "pageCount": 37,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'before-after' or 'us vs them' framing to highlight service quality differences.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-79e9-76ff-935e-53fc95d90f47/21",
  "deckHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47",
  "deckJsonHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47.json",
  "deckAnchorHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.14,
        "w": 0.14,
        "x": 0.43,
        "y": 0.48
      },
      "kind": "framework",
      "text": "VS",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79f674df-4700-4378-8aa4-cf9bedb61c12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0,
        "y": 0.31
      },
      "kind": "image",
      "text": "Traditional mall jeweler",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be13fa6f-50d7-473b-b147-26367f83b3bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.5,
        "y": 0.31
      },
      "kind": "image",
      "text": "Modern showroom",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e835fbdb-e01d-462b-9098-560217ed81dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.25,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Tech-enabled • Custom curated inventory • 1x1 appointment",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44b84580-8fa9-450c-8410-8b2660bc4577",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "quote",
      "text": "When we arrived she already knew our preferences and had arranged a nice selection for us! ...We felt totally comfortable when making the final decision.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "240259e9-5efd-4bd6-aa04-992bced83669",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "quote",
      "text": "They had plenty of staff yet nobody came to our assistance. We sat for a good ten minutes until we decided to walk out.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4989d64d-56e3-4c2d-a3f5-d6daaa35b3e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.74,
        "x": 0.13,
        "y": 0.08
      },
      "kind": "title",
      "text": "Delightful Showroom Experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cfd2590-f92b-4d97-90dd-a78e2ae39c6d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "63f28300-dd8f-4b28-a8c9-16b9149a9431",
      "evidence": "quote/testimonial: When we arrived she already knew our preferences and had arranged a nice selection for us! ...We felt totally comfortable when making the final decision.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "4d6ee5db-db38-4488-b169-ee5b0f9947f2",
      "evidence": "Visual 'VS' circle separating two contrasting customer experiences.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 20,
      "beatId": "8aef4915-e205-49aa-a7ba-b527f909506a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 20-22 describe Brilliant Earth's modern digital experience and showroom strategy",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}