{
  "docId": "019de071-79e9-76ff-935e-53fc95d90f47",
  "docSlug": "d53d1df53bcc1fa1069ca11dba948f7c",
  "documentTitle": "Brilliant Earth | IPO Presentation Deck | 37 slides",
  "authorId": "brilliant-earth",
  "authorName": "Brilliant Earth",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7843866,
  "pageNumber": 16,
  "pageCount": 37,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a central image with radiating lines connecting to specific consumer trends and data points.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-79e9-76ff-935e-53fc95d90f47/16",
  "deckHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47",
  "deckJsonHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47.json",
  "deckAnchorHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.82,
        "y": 0.68
      },
      "kind": "chart",
      "text": "81% of proposees looked for ring inspiration on social media",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10af765f-de2f-43e4-a7b1-03daf824279c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.82,
        "y": 0.38
      },
      "kind": "chart",
      "text": "79% of consumers are changing product preferences based on social & environmental impacts of their purchase",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e950a837-659b-4a77-9865-f1f141215611",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.82,
        "y": 0.08
      },
      "kind": "chart",
      "text": "73% of Millennials are willing to spend more on a product if it comes from a brand that stands for sustainability",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fafa2dc1-7ff8-4071-b6ca-d9c9fd3dfb35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.32,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fd1a224-f1de-431c-a27d-49025d4f56b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.06,
        "y": 0.33
      },
      "kind": "list",
      "text": "Digitally savvy shoppers; Expect to shop whenever and wherever they want; Participation of proposee in purchasing process",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eca7da15-a549-42fd-9f09-beffe652e90b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.24,
        "y": 0.65
      },
      "kind": "metric",
      "text": "7 in 10 proposees were involved in selecting or purchasing their ring",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16862a1e-5ce1-4400-b46a-6eae454920e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "metric",
      "text": "67% of Millennials and Gen Z buy or research diamond jewelry online",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60f2fd69-ff52-4891-99fe-bf4bd890e9f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Bain & Company, The Knot, Nielsen, Capgemini Research Institute",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59646626-b686-4af0-8b6b-07cd2baba10a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.06,
        "y": 0.1
      },
      "kind": "title",
      "text": "Tailwinds from Changing Consumer Preferences",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1369b1a-b009-4dfa-8f61-d8b73f83dfd1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0ff31db5-e3d6-42f9-a7f2-f609584f8436",
      "evidence": "list/bullet: Digitally savvy shoppers; Expect to shop whenever and wherever they want; Participation of proposee in purchasing process",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 16,
      "from": 16,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "7de50524-b67c-4ee1-9dc2-753ab90bd1cc",
      "evidence": "Slide 16 discusses tailwinds from changing consumer preferences",
      "position": 0,
      "objective": "Explain why now is the right time for Brilliant Earth's IPO",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}