{
  "docId": "019de071-79e9-76ff-935e-53fc95d90f47",
  "docSlug": "d53d1df53bcc1fa1069ca11dba948f7c",
  "documentTitle": "Brilliant Earth | IPO Presentation Deck | 37 slides",
  "authorId": "brilliant-earth",
  "authorName": "Brilliant Earth",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7843866,
  "pageNumber": 14,
  "pageCount": 37,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a checkmark/cross matrix to highlight differentiation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-79e9-76ff-935e-53fc95d90f47/14",
  "deckHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47",
  "deckJsonHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47.json",
  "deckAnchorHref": "/decks/019de071-79e9-76ff-935e-53fc95d90f47#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.48,
        "w": 0.02,
        "x": 0.06,
        "y": 0.41
      },
      "kind": "legend",
      "text": "CUSTOMER and BUSINESS categories",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddcfbd93-ed5b-4aa8-8855-3dc01c717501",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.88,
        "x": 0.06,
        "y": 0.41
      },
      "kind": "table",
      "text": "Comparison matrix of Brilliant Earth vs Local Independents, Mid-Market, Mass-Market Mall Jeweler, and Luxury Jeweler across 12 attributes.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "278c6bcf-c699-4cfc-8617-648475825294",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.66,
        "x": 0.17,
        "y": 0.09
      },
      "kind": "title",
      "text": "We Deliver What The Market Wants, Others Don't",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "def26922-ff94-4155-8fb1-4afb8dc60920",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "17d05a3d-8c6a-4197-bb30-52e0e5fd0cc0",
      "evidence": "Comparison matrix of Brilliant Earth vs Local Independents, Mid-Market, Mass-Market Mall Jeweler, and Luxury Jeweler across 12 attributes.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "d898686f-2a10-4831-9595-f65b00e5de74",
      "evidence": "Feature comparison matrix between company and competitors",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 13,
      "beatId": "b912f33f-4430-4e9d-bead-33c5a5fa986f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 13-14 discuss the market opportunity and competitive landscape",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}