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  "documentTitle": "Boohoo | Results Presentation Deck | 59 slides",
  "authorId": "boohoo",
  "authorName": "Boohoo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
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  "pageNumber": 39,
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  "slideType": "key_messages",
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  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The slide uses a lifestyle image to reinforce the 'Investing for the Future' theme, typical of fashion/retail investor decks.",
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  "slideHref": "/slides/019de071-7930-73df-b4db-7475285c6a65/39",
  "deckHref": "/decks/019de071-7930-73df-b4db-7475285c6a65",
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      "kind": "image",
      "text": "Model in purple outfit",
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      "kind": "list",
      "text": "Group Sales Growth 20-25%\nAdjusted EBITDA Margin 9-9.5% reflecting short-term cost headwinds resulting from the COVID pandemic\nCap Ex £275 million including £72 million London Office reflecting investments to enable long-term growth\nMedium term guidance of 25% sales growth p.a. and 10% adjusted EBITDA margin unchanged, as pandemic-related headwinds ease",
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      "kind": "title",
      "text": "FY22 FINANCIAL GUIDANCE",
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      "kind": "title",
      "text": "INVESTING FOR THE FUTURE",
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  "loops": [
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      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "cacf4a0b-c8d0-4886-8463-41e7ba9d12f0",
      "evidence": "The deck includes sections on customer retention and demand, indicating a discussion of the voice of the customer.",
      "position": 2,
      "objective": "To showcase customer retention and demand",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
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