{
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  "docSlug": "f004d4b607ef529bb0f3341474c509de",
  "documentTitle": "Boohoo | Results Presentation Deck | 59 slides",
  "authorId": "boohoo",
  "authorName": "Boohoo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 36,
  "pageCount": 59,
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  "slideType": "kpi_overview",
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  "density": "balanced",
  "nDataPoints": 35,
  "notes": "The chart illustrates cohort-based growth, showing how older cohorts (bottom) persist while new cohorts (top) are added annually.",
  "elementsJson": null,
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  "imagePath": null,
  "slideHref": "/slides/019de071-7930-73df-b4db-7475285c6a65/36",
  "deckHref": "/decks/019de071-7930-73df-b4db-7475285c6a65",
  "deckJsonHref": "/decks/019de071-7930-73df-b4db-7475285c6a65.json",
  "deckAnchorHref": "/decks/019de071-7930-73df-b4db-7475285c6a65#slide-36",
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      "kind": "chart",
      "text": "Stacked bar chart showing customer cohorts from Pre Aug-15 to Aug-21",
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      "kind": "list",
      "text": "Growth continues to be underpinned by existing customers and new customer acquisition. Prior year growth benefitting from market shift online due to the pandemic.",
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      "kind": "title",
      "text": "INVESTING FOR THE FUTURE",
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      "kind": "title",
      "text": "STRONG CUSTOMER RETENTION",
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  "loops": [
    {
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      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "cacf4a0b-c8d0-4886-8463-41e7ba9d12f0",
      "evidence": "The deck includes sections on customer retention and demand, indicating a discussion of the voice of the customer.",
      "position": 2,
      "objective": "To showcase customer retention and demand",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
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