{
  "docId": "019de071-7930-73df-b4db-7475285c6a65",
  "docSlug": "f004d4b607ef529bb0f3341474c509de",
  "documentTitle": "Boohoo | Results Presentation Deck | 59 slides",
  "authorId": "boohoo",
  "authorName": "Boohoo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 35,
  "pageCount": 59,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "kpi_overview",
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  "density": "overcrowded",
  "nDataPoints": 30,
  "notes": "The slide uses a split layout with lifestyle imagery and a data table.",
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  "slideHref": "/slides/019de071-7930-73df-b4db-7475285c6a65/35",
  "deckHref": "/decks/019de071-7930-73df-b4db-7475285c6a65",
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      "kind": "list",
      "text": "Growth in active customers remains high\nGains delivered across all major KPIs and across all brands\nUnderpinning future growth potential",
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      "kind": "source-note",
      "text": "Source: boohoo group PLC, Group KPIs adjusted to account for multi-brand shoppers",
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      "kind": "table",
      "text": "Six months to 31 August; 1H22; 1H21; 1H20; Change (%); 2 Yr Change (%); Active Customers; 18.9m; 17.4m; 13.0m; 9%; 46%; Number of Orders; 30.7m; 26.6m; 20.3m; 15%; 51%; Order Frequency; 3.09x; 2.85x; 2.87x; 9%; 8%; Average Order Value; £45.41; £46.11; £43.26; (2)%; 5%; Items/Basket; 3.21x; 3.46x; 3.15x; (7)%; 2%",
      "attrs": null,
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      "kind": "title",
      "text": "INVESTING FOR THE FUTURE",
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      "kind": "title",
      "text": "GROUP KPIS",
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      "beatId": "458acb20-5d3a-491d-a862-bc4893ab4b46",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The deck includes a financial review, with sections on group income statement, segmental result, and group operating costs.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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      "from": 32,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "579e23f5-6579-470b-8547-62c6e94722ce",
      "evidence": "The deck includes sections on short-term cost inflation and headwinds, indicating a discussion of the cost of inaction.",
      "position": 1,
      "objective": "To highlight the impact of short-term cost inflation and headwinds",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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