{
  "docId": "019de071-75e5-7609-8e85-3fa91bc155cc",
  "docSlug": "33ef0d7e1904f50cd170a59f45796119",
  "documentTitle": "Azek | Investor Presentation Deck | 37 slides",
  "authorId": "azek",
  "authorName": "The AZEK Company",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 37,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "Uses a before-and-after visual comparison for product value proposition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-75e5-7609-8e85-3fa91bc155cc/8",
  "deckHref": "/decks/019de071-75e5-7609-8e85-3fa91bc155cc",
  "deckJsonHref": "/decks/019de071-75e5-7609-8e85-3fa91bc155cc.json",
  "deckAnchorHref": "/decks/019de071-75e5-7609-8e85-3fa91bc155cc#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.12,
        "x": 0.85,
        "y": 0.53
      },
      "kind": "callout",
      "text": "We believe the wood alternative decking market could reach ~50% share over time (vs. today's ~22%)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fe0e432-de54-4a43-b873-9bf7149c1977",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.3,
        "x": 0.55,
        "y": 0.48
      },
      "kind": "chart",
      "text": "Composite Decking Gaining Share (% of total market linear feet)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f719515-f0e7-4c58-af0c-fd80972f0ea5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "image",
      "text": "Before and after comparison of wood vs composite decking",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3eabf496-4e35-4374-a06f-256ea0dc271b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.28,
        "y": 0.74
      },
      "kind": "list",
      "text": "Long-term beauty; 50-Year fade and stain warranty; More environmentally sustainable than pressure treated decking",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90db9523-0c08-4d4b-b8af-c124fe2b1db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.74
      },
      "kind": "list",
      "text": "Prone to moisture damage, fading, rot; Requires maintenance and staining; Inconsistent visuals over time",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a29227eb-71e1-426e-96da-d1f7a57300cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.75,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "See APPENDIX page 21 for details and sources.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c01d0b0-5dfe-466f-95bf-5608750d3d9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "COMBINED, WOOD STILL REPRESENTS ~64% OF OUR CORE MARKETS TODAY",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b60c113-e3cb-47c9-b196-e8f2a0216ced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "SIGNIFICANT WOOD CONVERSION OPPORTUNITY, EARLY IN THE JOURNEY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae87b0ec-affd-4c45-b2ae-175276a86361",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8abe6c2e-38bc-451d-8a5e-2297be105264",
      "evidence": "This slide shows a before-and-after comparison of wood vs composite decking.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "077597fd-dac1-468c-a508-99dcc8b03f38",
      "evidence": "Visual comparison of wood vs composite decking with associated benefits/drawbacks",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "2919f8d1-ae15-46bb-abf4-6d597d4e6b5a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "Slides 7-9 provide market sizing and wood conversion opportunity details.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "60bab689-cdf3-41a2-b1cd-cefbfd321c66",
      "evidence": "The market sizing and wood conversion opportunity slides imply the cost of inaction.",
      "position": 0,
      "objective": "Highlight the cost of not converting to AZEK's products",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}