{
  "docId": "019de071-7475-77d8-b221-1589fffe0d72",
  "docSlug": "8dbd105918d4e9f25daa345dcf1853a0",
  "documentTitle": "Asos | Investor Day Presentation Deck | 56 slides",
  "authorId": "asos",
  "authorName": "ASOS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 56,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a clear binary structure to categorize sustainability and social responsibility goals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-7475-77d8-b221-1589fffe0d72/4",
  "deckHref": "/decks/019de071-7475-77d8-b221-1589fffe0d72",
  "deckJsonHref": "/decks/019de071-7475-77d8-b221-1589fffe0d72.json",
  "deckAnchorHref": "/decks/019de071-7475-77d8-b221-1589fffe0d72#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.465,
        "w": 0.865,
        "x": 0.125,
        "y": 0.392
      },
      "kind": "diagram",
      "text": "Planet and People pillars",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1927cf77-42a4-49f8-b3eb-bdb4d1077899",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.048,
        "w": 0.432,
        "x": 0.284,
        "y": 0.236
      },
      "kind": "framework",
      "text": "FASHION WITH INTEGRITY",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2c66992-f283-4eb2-8aed-6cc5a29a84af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.85,
        "x": 0.07,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "We are simplifying the core pillars of Fashion with Integrity and doubling down on two pillars and four 2030 goals",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1794c68c-a46d-41ee-938a-ce4225ad375b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "OUR FWI 2030 AMBITION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fe3eabd-1756-4849-8694-51b21c700f33",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "mece-principle",
      "slug": null,
      "matchId": "48fc7664-bad3-4bea-9276-abafdf6be1e5",
      "evidence": "The slide organizes the strategy into two mutually exclusive and collectively exhaustive pillars (Planet and People) to cover the 2030 ambition.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "c43d9a8c-9654-436c-85b9-c781f1193283",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The initial slides introduce the problem and the need for sustainability.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}