{
  "docId": "019de071-7261-762f-b422-b4b3749ba9d7",
  "docSlug": "f33c94cbf93ffe445faa129c962745b5",
  "documentTitle": "a.k.a. Brands | IPO Presentation Deck | 45 slides",
  "authorId": "a-k-a-brands",
  "authorName": "a.k.a. Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 45,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a simple process flow to connect content strategy to business outcomes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-7261-762f-b422-b4b3749ba9d7/13",
  "deckHref": "/decks/019de071-7261-762f-b422-b4b3749ba9d7",
  "deckJsonHref": "/decks/019de071-7261-762f-b422-b4b3749ba9d7.json",
  "deckAnchorHref": "/decks/019de071-7261-762f-b422-b4b3749ba9d7#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Authentic content -> Influencers -> Organic traffic",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcd85b54-c8d1-4115-8c4e-1326dafcd96b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "image",
      "text": "Grid of social media lifestyle photos",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "439287b5-44d2-4d94-adb9-5aedd0dad1d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.84,
        "y": 0.35
      },
      "kind": "metric",
      "text": "60% Organic Traffic",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55ee0a90-190c-4db7-8be1-2c33db587f93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.52,
        "y": 0.65
      },
      "kind": "metric",
      "text": "LTV / CAC of 8.0x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b47470de-c593-4c76-9f35-d6a719dbbfbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.68,
        "y": 0.35
      },
      "kind": "metric",
      "text": "13K Influencers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3759a80-861a-49f4-b4ef-7fe22c681ff6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "metric",
      "text": "6M+ Followers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9a77ad6-0065-46bd-a6d8-48866218c299",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.28,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Note: Figures on page represent pro forma 2020 metrics unless otherwise indicated. (1) LTV / CAC for 2017 customer cohort.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ff142b1-1d86-4912-a8df-1ace7378a46c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.75,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "INSPIRATIONAL CONTENT PROPELS CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c1823a7-b845-48c4-ab25-d9d3a91e850b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "EFFICIENT MARKETING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc92ab54-164a-4fc5-b2eb-99d3bae8b890",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "ad226c61-0dec-4300-bda4-b01b64fc5164",
      "evidence": "The diagram implies a self-reinforcing cycle of content, influencers, and traffic.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}