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  "documentTitle": "Oatly | Results Presentation Deck | 28 slides",
  "authorId": "oatly",
  "authorName": "Oatly",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
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  "pageNumber": 10,
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  "slideType": "market_sizing",
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  "nDataPoints": 14,
  "notes": "The slide uses a combination of market sizing (TAM) and consumer survey data to demonstrate growth.",
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      "kind": "callout",
      "text": "c.60-70% of plant-based milk consumers joined the category in the last 2 years",
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      "text": "Global dairy retail sales vs plant-based penetration",
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      "text": "Q: When did you first purchase plant-based milk?",
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      "text": "Source: Plant-based market survey commissioned by Oatly, January 2021. Note: 1. As of December 31, 2020.",
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      "kind": "title",
      "text": "~$600BN TAM WITH ACCELERATING ADOPTION",
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      "kind": "title",
      "text": "A MASSIVE ACCELERATION IS UNDERWAY FOR DAIRY ALTERNATIVES",
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      "evidence": "The document showcases Oatly's global commercial success, product portfolio, and innovation approach, satisfying the audience's need for growth and profitability.",
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