{
  "docId": "019de071-6c44-7398-8c5b-9a5f14dc70ea",
  "docSlug": "bf5d6c5f626cef3cbc75cf9cd6be62db",
  "documentTitle": "Missfresh | Results Presentation Deck | 15 slides",
  "authorId": "missfresh",
  "authorName": "Missfresh",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "thesis_headline",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a mathematical formula metaphor to explain the business model components.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-6c44-7398-8c5b-9a5f14dc70ea/4",
  "deckHref": "/decks/019de071-6c44-7398-8c5b-9a5f14dc70ea",
  "deckJsonHref": "/decks/019de071-6c44-7398-8c5b-9a5f14dc70ea.json",
  "deckAnchorHref": "/decks/019de071-6c44-7398-8c5b-9a5f14dc70ea#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Formula-based business model: (A + B) * N",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0a56543-e3e2-40e6-8dd0-2588c66375b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "image",
      "text": "On-demand DMW Retail icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "713849e3-ecc2-452c-88c4-350838f1ffee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.42,
        "y": 0.3
      },
      "kind": "image",
      "text": "Intelligent Fresh Market icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80bce036-6490-4633-9896-d5c6f24eefb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.7,
        "y": 0.3
      },
      "kind": "image",
      "text": "Retail Cloud Service icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7acf368-495d-4621-924e-941f972ec383",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.16,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: According to iResearch",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "640657f6-52c5-4d46-af7c-0fe1fbf89b9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Vision: To Become the Largest Platform to Drive Digitalization of China’s Neighborhood Retail Industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "712706fa-ceb0-4c09-8bc3-e476240fa976",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a870b6f4-c4df-4931-a45b-f9305e03999e",
      "evidence": "Formula-based business model: (A + B) * N",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "ddf9fc5c-a675-478b-b098-54c95b587e0d",
      "evidence": "The slide uses a mathematical equation (A+B)*N to represent the business model components and their relationship to the Retail AI Network.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "4b5f0264-6b0d-44cc-bb2a-138d86fd2841",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Why",
      "beatSlug": "golden-circle-why",
      "evidence": "The company overview and vision slides explain the purpose and goals of Missfresh.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fd1f817f-3060-4709-8c59-bfe9644e4155",
      "evidence": "The company overview and vision slides",
      "position": 0,
      "objective": "Why Missfresh's vision is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}