{
  "docId": "019de071-6ba7-7297-8493-538f0f5fa14c",
  "docSlug": "6b7f498c37e41f9df22e7465bd7e84ab",
  "documentTitle": "Membership Collective Group | Results Presentation Deck | 29 slides",
  "authorId": "membership-collective-group",
  "authorName": "Membership Collective Group",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 29,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-6ba7-7297-8493-538f0f5fa14c/8",
  "deckHref": "/decks/019de071-6ba7-7297-8493-538f0f5fa14c",
  "deckJsonHref": "/decks/019de071-6ba7-7297-8493-538f0f5fa14c.json",
  "deckAnchorHref": "/decks/019de071-6ba7-7297-8493-538f0f5fa14c#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Soho House Applications",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "396898c5-cdd8-42b3-8849-0104b6287371",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.55,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Total MCG Waitlist",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f0268c1-cb11-4930-9c71-9a8dbc9e2175",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.8,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "list",
      "text": "Exceptionally strong demand across all MCG membership brands; 40% increase in Soho House applications; Waitlist at all-time high 63,700; Demand strong despite COVID-19; 32% acceleration in June vs May.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1269381-e74c-447f-929e-7d7957d7d977",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "1. Applicants who have not been admitted to membership but have applied since 1/1/2016. Reflect all MCG Memberships excluding The Ned.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b76f0661-6329-4daa-a9f6-8660395ada6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "The demand for MCG memberships remains exceptionally strong",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f299c85c-742c-4a1e-b4a7-02e4135f0b92",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7aa2aa17-dcb8-499c-b0f6-f7fd664776a5",
      "evidence": "headline and bullet points highlighting key information",
      "confidence": 0.7
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "6038f776-4401-4a6e-a953-d1c4402ff9d4",
      "evidence": "components include list/bullet points",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "82e03399-3bab-4029-b649-d83891f6b969",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The slides on growth in new memberships and resilience in retention of existing members provide satisfaction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "84553d7d-5341-4007-ba6b-a3ed45df327a",
      "evidence": "The document explains the gradual removal of Covid-19 restrictions and the recovery of In-House Revenue.",
      "position": 1,
      "objective": "Why is now the right time for growth?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}