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  "docSlug": "239f74a46cbb8d597e62a9ee2a0aef6c",
  "documentTitle": "Hydrafacial | Investor Presentation Deck | 25 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide uses a grid layout to categorize market trends. The top chart illustrates the spectrum of skin treatments from non-invasive to invasive.",
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  "slideHref": "/slides/019de071-6a34-73e9-8d8f-eb5058318ca9/10",
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  "components": [
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        "h": 0.25,
        "w": 0.75,
        "x": 0.2,
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      "kind": "chart",
      "text": "95% of HydraFacial customers use other treatments in a year",
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      "kind": "list",
      "text": "Over 30% of customers at beauty retailers are under 24; Providers predict ~2x growth in male mix; 50% & 20% international growth opportunity in Asia & Europe",
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      "kind": "paragraph",
      "text": "Spa Service Market (Regular and $$), Aesthetics Market (Occasional and $$$), Beauty Retail Market (Often and $)",
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      "kind": "source-note",
      "text": "Source: Third Party Research 2019; reflecting pre-COVID conditions.",
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      "kind": "title",
      "text": "FAVORABLE MARKET SHIFTS BENEFITING THE HYDRAFACIAL BUSINESS MODEL",
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  "loops": [
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "2e469357-67e6-4a3f-a1e0-aab6524c9bd2",
      "evidence": "The deck presents favorable market shifts benefiting the Hydrafacial business model.",
      "position": 0,
      "objective": "Why now is a good time to invest in Hydrafacial",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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