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  "documentTitle": "Flutter | Investor Day Presentation Deck | 52 slides",
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  "authorName": "Flutter",
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  "presentationDate": "2021-08-01 00:00:00",
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      "kind": "callout",
      "text": "...while strong customer retention is driving revenue growth in year 2",
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      "text": "Average return on CPA investment (ROI) of 1.2x by end of year 1",
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      "text": "1 Return on investment (ROI) is the average gross profit generated from customers divided by their average CPA. Analysis of 1 year returns is based on the spending patterns of all FanDuel sportsbook/gaming customers acquired pre June 30 2020. 2 Analysis of 2 year returns is based on the spending patterns of all FanDuel sportsbook/gaming customers acquired pre June 30 2019.",
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      "kind": "title",
      "text": "...and excellent customer values from strong retention...",
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