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      "text": "Underpinned by: Local focus (Buying local capabilities like Junglee and Singular) and Sustainable growth (Increased focus on regulated markets). Enabled by: investment to address legacy underspend in brand, product and technology",
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      "text": "PokerStars Neymar “I’m In” campaign; Increased live-streamed poker content; Improved promotions and value; 'EPIC downtime' PokerStars direct casino campaign; Market leading casino promotions; More proprietary content; Betfair LATAM investment; Locally focussed marketing investment with Adjarasport; Prepare GBP for country by country launch beginning in 2022",
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