{
  "docId": "019de071-65e6-7038-8757-8b1a98c6737f",
  "docSlug": "2a8b86624f46ad417cd2760be6365a10",
  "documentTitle": "Farfetch | Results Presentation Deck | 14 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 14,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 28,
  "notes": "The chart uses a custom waterfall-bridge layout to show the flow from GMV to Profit After Tax, with specific segments for Digital Platform, Digital Platform Fulfilment, Brand Platform, In-Store, and Group.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-65e6-7038-8757-8b1a98c6737f/5",
  "deckHref": "/decks/019de071-65e6-7038-8757-8b1a98c6737f",
  "deckJsonHref": "/decks/019de071-65e6-7038-8757-8b1a98c6737f.json",
  "deckAnchorHref": "/decks/019de071-65e6-7038-8757-8b1a98c6737f#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Waterfall bridge chart showing financial performance from GMV to Profit After Tax",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46532ea6-8645-47d6-8d1e-4feeec859e3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1 GMV is inclusive of product value, shipping and duties and net of returns, value added taxes and cancellations. 2 Refers to Digital Platform Services Revenue. 3 Refers to Digital Platform Services cost of revenue plus Digital Platform Fulfilment cost of revenue. 4 Excludes other items (outside the normal scope of our ordinary activities or non-cash items). 5 Non-IFRS financial measure, please refer to the Appendix for a reconciliation to the most directly comparable IFRS financial measure.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db19db08-e055-400c-bfa1-6131a39bf492",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.07,
        "x": 0.88,
        "y": 0.15
      },
      "kind": "table",
      "text": "Total column on the right showing aggregate values for each line item",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43cc8859-f73d-4052-b392-69ab2bd9d467",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.384,
        "x": 0.308,
        "y": 0.05
      },
      "kind": "title",
      "text": "Q2'21 RESULTS OF OPERATIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "618ecd36-b3b9-44a1-a86a-6f51281628b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall / value bridge",
      "slug": "waterfall-bridge",
      "agent": null,
      "layer": "slide",
      "matchId": "dfbe462e-fae3-45fa-a966-c71ca3fa4c49",
      "evidence": "chart/waterfall-bridge: Waterfall bridge chart showing financial performance from GMV to Profit After Tax",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "54387877-68e1-4992-b2eb-4efcc7d0f775",
      "evidence": "The chart visualizes the bridge from GMV to Profit After Tax.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 3,
      "beatId": "0b50ae67-0945-45a2-a411-3e869eaf15da",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Performance Indicators Overview",
      "beatSlug": null,
      "evidence": "Multiple KPI overview slides",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "84eb2f7f-f3f1-4fb0-b3b6-5b1b8eddd15d",
      "evidence": "Logical progression of KPI overviews",
      "position": 0,
      "objective": "Demonstrate strong results",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}