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      "text": "1. Adds a strong entrepreneur-driven team with proven track record in multiple mobile categories with significant organic growth trajectory\n2. Significantly increases size of user base and scale of UA. Combined Embracer mobile business will increase marketing efficiency, cross promotion opportunities and purchasing leverage\n3. Synergies with DECA will accelerate CrazyLabs efforts in live operations & improve DECA's publishing capabilities\n4. Enhanced M&A opportunities in the hyper-casual and casual mobile genres",
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