{
  "docId": "019de071-5b42-71e8-a01a-ab625d54c8ca",
  "docSlug": "9c61a55c7daf67343d0841a9e27a747a",
  "documentTitle": "Blue Apron | Results Presentation Deck | 17 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 17,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "PTG&A likely stands for Pre-opening, Technology, General & Administrative expenses.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-5b42-71e8-a01a-ab625d54c8ca/11",
  "deckHref": "/decks/019de071-5b42-71e8-a01a-ab625d54c8ca",
  "deckJsonHref": "/decks/019de071-5b42-71e8-a01a-ab625d54c8ca.json",
  "deckAnchorHref": "/decks/019de071-5b42-71e8-a01a-ab625d54c8ca#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.6,
        "y": 0.4
      },
      "kind": "chart",
      "text": "PTG&A ($M) trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "258ba10a-2824-4d8f-8036-cadcab99452f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.12,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Net Revenue Less COGS Margin trend",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f97b4771-1501-46fa-9e74-061192788e5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$36.8 Million",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34dddd41-f284-4f42-9de0-7f80c3e32ab9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.2,
        "y": 0.3
      },
      "kind": "metric",
      "text": "37.4%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f11a50e9-813d-4634-b79a-98f9d93a9b85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Increased food and shipping costs along with investments made to support the company's growth strategies contributed to decreased Net Revenue less COGS margin and higher PTG&A compared to the prior year",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a5704c3-8dd9-4d04-83fb-4a8a50f46526",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "1 Represents net revenue less cost of goods sold, excluding depreciation and amortization, as a percentage of net revenue.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdb4e0fa-1e32-49e8-aefc-ffe0228da98b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Second Quarter Performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b687735-5c7e-466c-b1dd-7bd6fc7e5486",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 5,
      "beatId": "724fdc3b-6845-4c8a-b2cb-e16de55bc2e1",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Financial highlights and performance metrics",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3b00e6d7-7a77-417c-a1c1-647db3e29494",
      "evidence": "The presentation emphasizes new product initiatives and their potential impact",
      "position": 0,
      "objective": "Highlighting the benefits of Blue Apron's initiatives",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}