{
  "docId": "019de071-578a-7788-81d7-95f2745ef266",
  "docSlug": "ee795a2737c98816ae0c0e4067006685",
  "documentTitle": "Asos | Investor Day Presentation Deck | 22 slides",
  "authorId": "asos",
  "authorName": "ASOS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 22,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The chart shows a reduction in Air and Road freight, an increase in Sea freight, and the introduction of a Sea/Air hybrid model in 2020/2021.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-578a-7788-81d7-95f2745ef266/9",
  "deckHref": "/decks/019de071-578a-7788-81d7-95f2745ef266",
  "deckJsonHref": "/decks/019de071-578a-7788-81d7-95f2745ef266.json",
  "deckAnchorHref": "/decks/019de071-578a-7788-81d7-95f2745ef266#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Freight volume by mode for 2019/2020 and 2020/2021",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51efdc62-4aa8-4361-89d3-f7c9a07c774b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.25
      },
      "kind": "list",
      "text": "84% of volume goes direct to each fulfilment centre",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6240eed-6b6b-4916-ab3f-7bb7271150bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.13,
        "y": 0.25
      },
      "kind": "list",
      "text": "Introduction of sea / air in FY21 reduced premium airfreight",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a65f8da5-b06f-42ed-8fc0-1269e60fd84a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "list",
      "text": "c. 60% of our FOB volume arrives by sea",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eec41782-2b17-4e25-9c05-62cf1a047cfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Focused on optimising both stock profile and cost",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb6b8eb9-4806-4c58-b2bf-c6c7621f961e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "BALANCING SEA, AIR AND ROAD FREIGHT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35fd22f6-4976-4d58-8ce5-1add8cbb3a8a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "b8f68b43-6146-4aec-bde6-e77c6d9b8de7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented in the middle slides, showcasing the company's network, fulfilment centres, and logistics partnerships.",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e29ba226-2b94-4a69-a450-5c7c2adee4be",
      "evidence": "The deck presents a clear 'why' (vision), 'how' (strategy), and 'what' (solution).",
      "position": 0,
      "objective": "To understand the company's vision and strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}