{
  "docId": "019de071-578a-7788-81d7-95f2745ef266",
  "docSlug": "ee795a2737c98816ae0c0e4067006685",
  "documentTitle": "Asos | Investor Day Presentation Deck | 22 slides",
  "authorId": "asos",
  "authorName": "ASOS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 22,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a photo of an ASOS-branded DPD electric delivery van as a visual anchor for the sustainability message.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-578a-7788-81d7-95f2745ef266/15",
  "deckHref": "/decks/019de071-578a-7788-81d7-95f2745ef266",
  "deckJsonHref": "/decks/019de071-578a-7788-81d7-95f2745ef266.json",
  "deckAnchorHref": "/decks/019de071-578a-7788-81d7-95f2745ef266#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.7,
        "x": 0.15,
        "y": 0.45
      },
      "kind": "image",
      "text": "ASOS branded DPD electric delivery van",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62059dcc-63b7-4b26-b294-6fe1b3a5a913",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.174,
        "w": 0.243,
        "x": 0.755,
        "y": 0.214
      },
      "kind": "list",
      "text": "75% RENEWABLE ENERGY",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c69d107-0983-498d-a731-eccf2e3476bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.174,
        "w": 0.243,
        "x": 0.05,
        "y": 0.214
      },
      "kind": "list",
      "text": "13% REDUCTION IN CARBON FOOTPRINT (2020)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9955634a-f643-4105-9046-566c98e8a0c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.174,
        "w": 0.243,
        "x": 0.505,
        "y": 0.214
      },
      "kind": "list",
      "text": "PARCEL CONSOLIDATION & PAPERLESS RETURNS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5bfb453-6919-4d0d-990a-379fd6e00300",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.174,
        "w": 0.243,
        "x": 0.255,
        "y": 0.214
      },
      "kind": "list",
      "text": "USE OF ELECTRIC DELIVERIES IN 10 COUNTRIES",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc3f7438-ed97-4a75-b2ca-c80fd93da8ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "UNDERPINNING THIS ALL IS OUR NON-NEGOTIABLE FOCUS ON SUSTAINABILITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48fdf6d4-3701-45f0-bb0a-f70e72ada515",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "38de2a17-a5ab-4c90-bc0d-9a92f16617ee",
      "evidence": "list/bullet: USE OF ELECTRIC DELIVERIES IN 10 COUNTRIES",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 15,
      "beatId": "78f88c4d-5192-40c7-957a-bf4b9ed045dd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is presented in the later slides, highlighting the company's focus on sustainability and automation.",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e29ba226-2b94-4a69-a450-5c7c2adee4be",
      "evidence": "The deck presents a clear 'why' (vision), 'how' (strategy), and 'what' (solution).",
      "position": 0,
      "objective": "To understand the company's vision and strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 18,
      "from": 10,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "0a854201-bac0-4d59-a945-d60b37f8eba5",
      "evidence": "The deck presents a clear 'before' and 'after' comparison, highlighting the benefits of the company's approach.",
      "position": 1,
      "objective": "To show the benefits of the company's approach",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}