{
  "docId": "019de071-578a-7788-81d7-95f2745ef266",
  "docSlug": "ee795a2737c98816ae0c0e4067006685",
  "documentTitle": "Asos | Investor Day Presentation Deck | 22 slides",
  "authorId": "asos",
  "authorName": "ASOS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 22,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "comparison_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 45,
  "notes": "The table uses green checkmarks for available services and yellow X marks for unavailable services.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-578a-7788-81d7-95f2745ef266/12",
  "deckHref": "/decks/019de071-578a-7788-81d7-95f2745ef266",
  "deckJsonHref": "/decks/019de071-578a-7788-81d7-95f2745ef266.json",
  "deckAnchorHref": "/decks/019de071-578a-7788-81d7-95f2745ef266#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "*We offer a number of other services including same day delivery in a number of post codes in the UK, along with nominated day services",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "523a5033-398b-4a13-af02-46719818ba10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "table",
      "text": "Table comparing delivery services (Premier, Fastest, Cut Off, Free Standard, Customer Promise, Click and Collect, # of Locations) by country.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "886a5513-b31c-42e5-8c5b-a4793d4ca2c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "ENABLING LEADING DELIVERY PROPOSITIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "616044af-f4d8-40ea-93c9-17114b4c0d52",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "e17733f2-e01b-4b40-89db-2e750c2cd2b5",
      "evidence": "Table comparing delivery services (Premier, Fastest, Cut Off, Free Standard, Customer Promise, Click and Collect, # of Locations) by country.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 6,
      "beatId": "b8f68b43-6146-4aec-bde6-e77c6d9b8de7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented in the middle slides, showcasing the company's network, fulfilment centres, and logistics partnerships.",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e29ba226-2b94-4a69-a450-5c7c2adee4be",
      "evidence": "The deck presents a clear 'why' (vision), 'how' (strategy), and 'what' (solution).",
      "position": 0,
      "objective": "To understand the company's vision and strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 18,
      "from": 10,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "0a854201-bac0-4d59-a945-d60b37f8eba5",
      "evidence": "The deck presents a clear 'before' and 'after' comparison, highlighting the benefits of the company's approach.",
      "position": 1,
      "objective": "To show the benefits of the company's approach",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}