{
  "docId": "019de071-578a-7788-81d7-95f2745ef266",
  "docSlug": "ee795a2737c98816ae0c0e4067006685",
  "documentTitle": "Asos | Investor Day Presentation Deck | 22 slides",
  "authorId": "asos",
  "authorName": "ASOS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 10,
  "pageCount": 22,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "Uses a classic 'Problem vs. Solution' or 'Before/After' framing structure.",
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  "slideHref": "/slides/019de071-578a-7788-81d7-95f2745ef266/10",
  "deckHref": "/decks/019de071-578a-7788-81d7-95f2745ef266",
  "deckJsonHref": "/decks/019de071-578a-7788-81d7-95f2745ef266.json",
  "deckAnchorHref": "/decks/019de071-578a-7788-81d7-95f2745ef266#slide-10",
  "components": [
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      "kind": "list",
      "text": "Ocean freight rate spot market increased by 10x; Air freight rates at circa 2x previous levels; UK to EU lead time increases; UK HGV Driver shortage",
      "attrs": null,
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      "kind": "list",
      "text": "Entered long term ocean freight contract; Introduction of Sea / Air services; Lead time delays factored into future order book; Implementation of additional ports of entry",
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      "kind": "title",
      "text": "CURRENT MARKET DYNAMICS",
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      "kind": "title",
      "text": "Significant volatility across air and ocean services",
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      "evidence": "The slide explicitly contrasts market problems with company responses.",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "The solution is presented in the middle slides, showcasing the company's network, fulfilment centres, and logistics partnerships.",
      "position": 1,
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      "parentBeatName": "Turn",
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  "loops": [
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      "name": "Golden Circle",
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      "evidence": "The deck presents a clear 'why' (vision), 'how' (strategy), and 'what' (solution).",
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      "evidence": "The deck presents a clear 'before' and 'after' comparison, highlighting the benefits of the company's approach.",
      "position": 1,
      "objective": "To show the benefits of the company's approach",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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  "locked": true
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