{
  "docId": "019de071-54e2-77f9-bb57-4a04003960f5",
  "docSlug": "f02bab8cc97705cfb2a145f176d35581",
  "documentTitle": "AgroFresh | Investor Conference Presentation Deck | 24 slides",
  "authorId": "agrofresh",
  "authorName": "AgroFresh",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 24,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-54e2-77f9-bb57-4a04003960f5/14",
  "deckHref": "/decks/019de071-54e2-77f9-bb57-4a04003960f5",
  "deckJsonHref": "/decks/019de071-54e2-77f9-bb57-4a04003960f5.json",
  "deckAnchorHref": "/decks/019de071-54e2-77f9-bb57-4a04003960f5#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.14,
        "x": 0.84,
        "y": 0.02
      },
      "kind": "image",
      "text": "AgroFresh",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e994d993-2156-41b7-b8dc-cf1f6bcc1cf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.4,
        "x": 0.6,
        "y": 0
      },
      "kind": "image",
      "text": "Apples in crates being treated with fog",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "409172f5-0ad1-4df4-b289-bc50f0cd5ce9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.28,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "list",
      "text": "ActiMist: The thermofogging standard for fungicide delivery. Non-systemic broad-spectrum control. Works with SmartFresh. Simplified logistics. Better fog performance.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03c6319e-872b-44f0-bab1-9b9ddacf08cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.28,
        "x": 0.32,
        "y": 0.15
      },
      "kind": "list",
      "text": "ActiSeal: Liquid fungicide delivery. Broad-spectrum disease control. Protects pome, citrus, stone fruit. Application ease via drencher or tank. Full portfolio of active ingredients.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "213ba0e2-cc5c-4a51-beaf-8c85f7814852",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "AgroFresh Fungicide Portfolio",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "123f3513-4428-43bb-b2d0-5b5a4f880886",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 6,
      "beatId": "5781e73a-9e69-4b2c-9863-964daad017e0",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "How",
      "beatSlug": "golden-circle-how",
      "evidence": "Evolution and Transformation of AgroFresh, Solutions that deliver value, Diversification, Near & Post-Harvest Portfolio of AgTech Solutions",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "1bf4afc6-cb83-496d-9b65-b5127b2a51ee",
      "evidence": "The presentation follows the Golden Circle framework, opening and closing the loop on AgroFresh's vision and solutions.",
      "position": 0,
      "objective": "Understand AgroFresh's vision, solutions, and expertise",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 18,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8b9251d7-356b-441a-8971-6a76ed5d3225",
      "evidence": "Large Opportunity to Deliver Solutions for Existing and Unmet Needs, AgroFresh Fungicide Portfolio, AgTech Digital Monitoring & Analytics",
      "position": 1,
      "objective": "Highlight the need for innovative solutions in the fresh produce industry",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}