{
  "docId": "019de071-50d4-7539-9716-1b7f0eaee30e",
  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 46,
  "prevPage": 8,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a pie chart to illustrate market penetration gap.",
  "elementsJson": null,
  "metadataConfidence": 1,
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  "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/9",
  "deckHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e",
  "deckJsonHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e.json",
  "deckAnchorHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.62,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Household Penetration",
      "attrs": null,
      "subkind": "pie",
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    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.11,
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      },
      "kind": "metric",
      "text": "$771 billion",
      "attrs": null,
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    {
      "bbox": {
        "h": 0.08,
        "w": 0.27,
        "x": 0.15,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Global Liquid Refreshment Beverage Market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
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      "confidence": null,
      "componentId": "ca60d758-aa43-44ec-a324-900122f2c68d",
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    {
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        "h": 0.04,
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      "kind": "source-note",
      "text": "Source: Euromonitor International Limited, Soft Drinks 2020ed. global liquid refreshment market defined as Bottled Water, Carbonates, RTD Tea, Energy Drinks, RTD Coffee, Sports Drinks, Juice, Concentrates, and Asian Specialty Drinks (Total Value RSP, constant 2020 prices, fixed FX rates, quarterly update published March 2021). Numerator Insights 52 weeks ending 5/2/21",
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      "kind": "title",
      "text": "PLAYING IN A LARGE AND GLOBAL MARKET",
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  "arcBeats": [
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      "beatId": "9d31e007-eec0-486d-8e5a-bb342255f895",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck highlights the large and growing market for beverages.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
    {
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      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa",
      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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