{ "docId": "019de071-50d4-7539-9716-1b7f0eaee30e", "docSlug": "caabdf181b3720f58eb896844453cfa5", "documentTitle": "Zevia | IPO Presentation Deck | 46 slides", "authorId": "zevia", "authorName": "Zevia", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investment_bank", "sourceTypeLabel": "Investment bank", "presentationDate": "2021-07-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 8, "pageCount": 46, "prevPage": 7, "nextPage": 9, "slideType": "executive_summary", "function": "summarize", "density": "overcrowded", "nDataPoints": 15, "notes": "The slide uses a grid of big numbers followed by three donut charts to provide a comprehensive snapshot of the company's current state.", "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/8", "deckHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e", "deckJsonHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e.json", "deckAnchorHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e#slide-8", "components": [ { "bbox": { "h": 0.3, "w": 0.28, "x": 0.36, "y": 0.6 }, "kind": "chart", "text": "Net Sales by Channel", "attrs": null, "subkind": "donut", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4b850579-71b4-4ae0-af27-c64b6a423b11", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.05, "y": 0.6 }, "kind": "chart", "text": "Net Sales by Product Line", "attrs": null, "subkind": "donut", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "51f1bcd8-a9b4-4c8f-85db-d09ae3c90591", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.67, "y": 0.6 }, "kind": "chart", "text": "Net Sales by Geography", "attrs": null, "subkind": "donut", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b39d6c33-ac31-4f41-8c91-24662963f16a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.12, "x": 0.6, "y": 0.18 }, "kind": "metric", "text": "Zero Sugar", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "13fc5f6f-125f-433f-b0f7-e222e0e58171", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.08, "y": 0.38 }, "kind": "metric", "text": "#1 Brand Ranking Within CSD Brands in Natural Enhanced Channel in 2020", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2a7306fd-7564-4f4e-9ba9-0111539e35aa", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.12, "x": 0.08, "y": 0.18 }, "kind": "metric", "text": "One Platform Brand", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "39e169b5-e0af-4f8f-9b36-b8a2a44aef10", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.25, "y": 0.38 }, "kind": "metric", "text": "#1 Selling Brand in the Carbonated Soft Drink Category on Amazon in 2020", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4b04ccfc-b46d-47d1-8f9c-8e929a5b1f78", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.12, "x": 0.25, "y": 0.18 }, "kind": "metric", "text": "Six Product Lines", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5a56dae6-6524-477e-b421-70293fecd062", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.12, "x": 0.42, "y": 0.18 }, "kind": "metric", "text": ">1bn Cans Sold to Date", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8214786d-7909-4ec8-8370-1c1a6b594b28", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.12, "x": 0.78, "y": 0.18 }, "kind": "metric", "text": "Zero Calories", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "83b332e7-0314-43bb-9a5e-37c1f652a014", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.78, "y": 0.38 }, "kind": "metric", "text": "32% Net Sales CAGR 2010 - 2020", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cbd40bd0-1ac6-47da-b53e-8989210f1ebe", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.42, "y": 0.38 }, "kind": "metric", "text": "46% Loyalty Rate, or \"Share of Stomach\"", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d6fe6a40-d761-4b37-803e-267c3ddf7df2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.6, "y": 0.38 }, "kind": "metric", "text": "~40k Metric Tons of Sugar Eliminated from Consumers' Diets Since 2011", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dea66865-101f-46f2-9491-a4b950fde81d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.9, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Source: Company financials, SPINS Natural & Conventional Data Latest 52 Weeks Ending 04/18/2021, SPINS/IRI Consumer Panel, 52 weeks ending 4/25/21, Stackline Amazon Soda Brand Rankings for the 52 weeks ending 4/17/2020", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0f0fc1e8-25da-429c-8e2e-7e052f821815", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.25, "x": 0.04, "y": 0.08 }, "kind": "title", "text": "ZEVIA AT A GLANCE", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "127dd929-5755-4e24-b7b8-29c94bd99f32", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Executive summary", "slug": "executive-summary", "agent": null, "layer": "slide", "matchId": "ee126924-ad6a-42c2-93c8-ee21b5f3c47b", "evidence": "ZEVIA AT A GLANCE", "confidence": 0.9 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 42, "from": 7, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa", "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.", "position": 0, "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }