{
  "docId": "019de071-50d4-7539-9716-1b7f0eaee30e",
  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 33,
  "pageCount": 46,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel metaphor to represent the customer journey stages.",
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  "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/33",
  "deckHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e",
  "deckJsonHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e.json",
  "deckAnchorHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e#slide-33",
  "components": [
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      "kind": "diagram",
      "text": "Funnel diagram with downward arrow",
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      "kind": "framework",
      "text": "Awareness, Trial, Consumption, Retention/Repeat",
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      "kind": "title",
      "text": "How zero sugar, zero calorie, naturally sweetened flavor GOES MAINSTREAM",
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      "kind": "title",
      "text": "CONSUMER ACQUISITION: NEW APPROACHES TO MARKETING & SALES",
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  "metrics": [],
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  "frameworks": [
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      "evidence": "Visual representation of consumer stages from awareness to retention.",
      "confidence": 1
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  "arcBeats": [],
  "loops": [
    {
      "to": 42,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa",
      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
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      "evidence": "The deck highlights Zevia's performance and growth prospects.",
      "position": 1,
      "objective": "Showcase Zevia's growth potential and competitive advantage.",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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