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  "docId": "019de071-50d4-7539-9716-1b7f0eaee30e",
  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 29,
  "pageCount": 46,
  "prevPage": 28,
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  "slideType": "business_model",
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  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a map to visualize the geographic distribution of co-manufacturers, warehouses, and consolidators.",
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      "kind": "disclaimer",
      "text": "Note: Distributors for individual customers: Case Stack for Target and CHR/Pattersons for Walmart, CVS",
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      "text": "Beverage Co-manufacturers\nDistribution Centers and Repackers\nConsolidators (for Individual customers)",
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      "kind": "list",
      "text": "17 beverage co-manufacturers\n11 third-party warehouses and distribution centers\n6 repack locations\n2 consolidators for individual customers (Target, Walmart & CVS)",
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      "kind": "title",
      "text": "ASSET-LIGHT BUSINESS MODEL THAT SUPPORTS FURTHER ACCELERATION OF BUSINESS",
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      "beatName": "Business Model",
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      "evidence": "The deck describes Zevia's asset-light business model.",
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      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
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      "evidence": "The deck highlights Zevia's performance and growth prospects.",
      "position": 1,
      "objective": "Showcase Zevia's growth potential and competitive advantage.",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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