{
  "docId": "019de071-50d4-7539-9716-1b7f0eaee30e",
  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 27,
  "pageCount": 46,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a three-column layout to segment retail channels and demonstrate market penetration.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/27",
  "deckHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e",
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  "components": [
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      "kind": "chart",
      "text": "Relationships with Leading Retailers",
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      "kind": "list",
      "text": "Strong, long-standing relationships with various retailers; We believe brick and mortar retailers value Zevia's continued sales growth and margin profile",
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      "kind": "list",
      "text": "Shoppers find Zevia online and purchase both online and offline; Consumers try Zevia variety packs and then purchase specific flavors",
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      "text": "18% Estimated CSD Market Share in the Natural Enhanced Channel in 2020",
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      "kind": "metric",
      "text": "#1 Selling CSD Brand on Amazon in 2020",
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      "text": "#1 Natural Enhanced Channel CSD Brand in 2020",
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      "kind": "source-note",
      "text": "Source: SPINS Channel Data for the 52 weeks ending 12/27/2020; Stackline for 52 weeks ending 12/26/2020; Numerator Insights from 2/1/2020 to 1/31/2021 From Company Management.",
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      "kind": "title",
      "text": "STRONG RELATIONSHIPS WITH RETAILERS ACROSS CHANNELS",
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  "loops": [
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      "from": 7,
      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa",
      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "name": "Quick Win Big Bet",
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      "evidence": "The deck highlights Zevia's performance and growth prospects.",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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