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  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
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  "authorName": "Zevia",
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  "presentationDate": "2021-07-01 00:00:00",
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  "notes": "The slide uses a 'Dollar Index' to show performance against the US average (100).",
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      "text": "Age Groups Dollar Index",
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      "text": "Buyer Index For Millennial Households",
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      "kind": "list",
      "text": "Millennials: Largest generation in US history... Seek companies that are authentic... Inclined to share... Favor better-for-you products",
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      "text": "Health-Conscious Consumers: Increasingly seek better-for-you options... Includes aging Baby Boomers... Driven less by discounts",
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      "text": "Families: Family-member requests are key driver... The affordable prices... New products and categories...",
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      "text": "Source: Numerator Insights Consumer Panel, 52 weeks ending 4/30/21. Millennials defined as those born between 1982-1995; index of 120 or greater is considered 'significant.'",
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      "kind": "title",
      "text": "THE CONSUMER RETAILERS WANT, INCLUDING THE IN-DEMAND MILLENNIAL SEGMENT",
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