{
  "docId": "019de071-50d4-7539-9716-1b7f0eaee30e",
  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 46,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses lifestyle photography to reinforce brand positioning.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/25",
  "deckHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e",
  "deckJsonHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e.json",
  "deckAnchorHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.45,
        "y": 0.2
      },
      "kind": "callout",
      "text": "We Believe Zevia Not Only Attracts Consumers from Other Health & Wellness Brands, but Also Broader Beverages",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c010acb3-62b2-49bc-8cdc-8419d5352bcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.35,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Lifestyle photos of families and individuals drinking Zevia",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "835041a0-54e8-4d1e-a44d-ca6337611f2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.55
      },
      "kind": "list",
      "text": "Handful of consumers migrating from energy drinks, juice and waters",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f5f5af3-865c-44f7-9d3b-0fea74d160b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.75
      },
      "kind": "list",
      "text": "Meaningful share of consumers purchasing Zevia as an incremental beverage",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e667ade-ee87-47be-8b3f-123e1e496341",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.35
      },
      "kind": "list",
      "text": "Majority of Zevia customers are coming from other traditional and low-calorie soda brands",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4dbbace-e189-4453-9557-30676c39ad8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "ZEVIA CAPTURES SHARE FROM TRADITIONAL SODA AND RETAINS LOYAL CONSUMERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be5e57ba-09ec-4fa2-9970-28f121f8b2ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c91d45f0-1e95-4f61-8542-eff0e06fc879",
      "evidence": "The slide presents information in a clear and concise list format.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 42,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa",
      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 42,
      "from": 14,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "924b4eaa-3667-4f2b-ae4d-f15c73a7612c",
      "evidence": "The deck highlights Zevia's performance and growth prospects.",
      "position": 1,
      "objective": "Showcase Zevia's growth potential and competitive advantage.",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}