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  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
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  "authorName": "Zevia",
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  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
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  "pageNumber": 24,
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  "nextPage": 25,
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  "density": "balanced",
  "nDataPoints": 7,
  "notes": "The slide uses a clear correlation between product variety exposure and customer lifetime value/spend.",
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      "text": "Categories Buy Rate ($)",
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      "text": "Flavor Buy Rate ($)",
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      "kind": "source-note",
      "text": "Source: Numerator, 52 weeks ending 2/28/21",
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      "kind": "title",
      "text": "ZEVIA CONSUMERS SPEND MORE AS THEY ARE EXPOSED TO MORE PRODUCTS AND FLAVORS",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa",
      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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