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  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 46,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to center the brand identity around its core values.",
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  "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/18",
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  "components": [
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      "kind": "diagram",
      "text": "Hub-and-spoke diagram showing Zevia brand at center with four value circles",
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      "kind": "image",
      "text": "Certifications and product attributes icons",
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      "kind": "paragraph",
      "text": "Offering zero sugar beverage alternatives for a better-for-you lifestyle. Educating consumers about sugar reduction.",
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      "kind": "paragraph",
      "text": "Zevia has NEVER been sold in plastic bottles. All beverages packaged in aluminum! Stevia requires less agricultural water resources than sugar.",
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      "kind": "paragraph",
      "text": "We believe consumers choose Zevia for its great taste and health attributes. Zevia continually innovates to find the optimal taste to meet consumers' evolving taste profile.",
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      "kind": "paragraph",
      "text": "Making better options at affordable prices for every family member and usage occasion. Purchased by a range of income levels.",
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      "kind": "title",
      "text": "POWERFUL PLATFORM BRAND BUILT UPON A CORE SET OF VALUES",
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      "evidence": "Central brand logo connected to four surrounding value circles",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
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