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  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
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  "pageNumber": 13,
  "pageCount": 46,
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  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a contrast-pair structure to frame the market opportunity.",
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      "kind": "list",
      "text": "Authentic brand consumers trust\nSimple, plant-based ingredients\nAccessible through omnichannel\nRunway for growth",
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      "text": "#1 Selling CSD Brand on Amazon in 2020",
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      "text": "#1 Natural Enhanced Channel CSD Brand in 2020",
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      "text": "29% 2020 Net Sales Growth",
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      "kind": "source-note",
      "text": "Source: SPINS Natural & Conventional Data Latest 52 Weeks Ending 04/18/2021, Stackline Amazon Soda Brand Rankings for the 52 weeks ending 4/17/2020",
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      "text": "LARGER INCUMBENTS HAVE LEFT THE DOOR OPEN",
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      "name": "Cost Of Inaction",
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      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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