{
  "docId": "019de071-50d4-7539-9716-1b7f0eaee30e",
  "docSlug": "caabdf181b3720f58eb896844453cfa5",
  "documentTitle": "Zevia | IPO Presentation Deck | 46 slides",
  "authorId": "zevia",
  "authorName": "Zevia",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
  "pageCount": 46,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a bar chart to contrast negative growth in conventional CSDs with high growth in Zevia's specific segment and Zevia's own sales.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-50d4-7539-9716-1b7f0eaee30e/12",
  "deckHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e",
  "deckJsonHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e.json",
  "deckAnchorHref": "/decks/019de071-50d4-7539-9716-1b7f0eaee30e#slide-12",
  "components": [
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      "bbox": {
        "h": 0.6,
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        "x": 0.05,
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      "kind": "chart",
      "text": "Comparison of CAGR growth rates for four beverage categories",
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      "subkind": "bar-vertical",
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      "kind": "source-note",
      "text": "Source: Statista, Beverage Digest. Note: Conventional CSDs Per Capita Consumption in Gallons CAGR represents 2010-2019, Broader US Liquid Refreshment Industry, Beverages in the US Containing Zero Calorie, Plant-Based Sweeteners, and Zevia Net Sales CAGRs represents 2018-2020.",
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      "kind": "title",
      "text": "ZEVIA IS THE MOST ATTRACTIVE PART OF THIS LARGE AND EXPANSIVE BEVERAGE MARKET",
      "attrs": null,
      "subkind": "headline",
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  "metrics": [],
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  "frameworks": [
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      "matchId": "0a37bd57-a6ea-4761-be2e-9671a6e1a0c5",
      "evidence": "Comparing growth rates across different market segments to establish attractiveness",
      "confidence": 0.9
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  "arcBeats": [],
  "loops": [
    {
      "to": 42,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56c686c7-0d5c-4924-ab0a-f6565b5d8daa",
      "evidence": "The deck emphasizes the negative health impacts of sugary beverages and presents Zevia as a solution.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the sugar crisis and the benefits of Zevia's solution.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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